![]() ![]() In 1964, Pillsbury introduced Funny Face Drink Mix with the names Goofy Grape, Rootin' Tootin' Raspberry, Freckle Face Strawberry, Loud Mouth Lime, Chinese Cherry (later Choo-Choo Cherry), and Injun Orange (later Jolly Olly Orange). In the 1960s, Pillsbury added Sweet* 10 made with cyclamate, which became the most popular artificial sweetener. Later corporate acquisitions included restaurants such as Burger King, Steak and Ale, Bennigan's, Godfather's Pizza, Häagen-Dazs, and Quik Wok, plus popular grocery store food brands such as Green Giant.Īdvertising company Leo Burnett created Pillsbury's Doughboy in 1965. ![]() The jingle became a well-known signature of the company and was used, with modifications, for at least 20 years. In 1957, Pillsbury commissioned a TV commercial jingle (from its advertising agency Leo Burnett) with the main lyrics "Nothin' says lovin/Like somethin' from the oven/And Pillsbury says it best". The company began advertising heavily on television. The early 1950s brought the acquisition of Ballard & Ballard Company and the beginning of packaged biscuit dough, which would become one of the company's most important and profitable product lines in later decades. Only seven products used the Pillsbury name in 1950, but the company began adding to its product line. In 1949, the company introduced a national baking competition, which came to be known as the Pillsbury Bake-Off it was nationally broadcast on CBS for many years. A Pillsbury ghost sign in New Kensington, Pennsylvania ![]()
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